Digital Marketing

Through a mix of strategic input and proprietary technology, Betgenius offers the online betting and gaming industry an unrivalled data-driven digital marketing solution.

 

DIGITAL MARKETING

Deep knowledge of the industry and ability to leverage the wider betting ecosystem gives us a unique position to acquire the right players at the right price, and ensure maximum life-time value through effective engagement.

Our technology allows operators to target customers based on their abandoned betslips, trending or popular bets, and make bet suggestions based on their personal interests.

AD SERVING

PROGRAMMATIC

DATA MANAGEMENT PLATFORM

DYNAMIC CREATIVE OPTIMISATION

CREATIVE SERVICES

AD SERVING

Betgenius’ bespoke ad server delivers adverts to betting audiences on desktop, tablet, and mobile. Our market-leading dynamic creative allows operators to incorporate live odds and real-time match data in adverts and deliver better conversion rates.

PROGRAMMATIC

We are the leading programmatic trading desk in the online betting and gaming sector. Combining a data-driven optimisation approach, dynamic creative and strategic private marketplace deals, our team provides a scalable acquisition and retention channel to sportsbooks of any size.

DATA MANAGEMENT PLATFORM

Our Data Management Platform allows operators to enrich their CRM segment data with real-time betting information and deliver messages through multiple channels to engage with customers in an automated, but personalised, way.

DYNAMIC CREATIVE OPTIMISATION

By placing tags across product pages, betslip or wallet, we help our partners retarget and message customers using a variety of formats based on what’s trending or popular, or on their personal interests. And because our creatives are feed based and responsive to your customers’ choices, we deliver creative messaging that’s personal.

CREATIVE SERVICES

The Betgenius creative team are experts in delivering engaging ads in a variety of betting formats. By delivering customised content in real-time to targeted audience segments, we are able to maximise the efficiency of spend.management – across more than 300,000 events and 130,000 live events a year.