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Founded in 2000, Betgenius is the leading provider of sophisticated data-driven software to regulated sports betting and lottery operators. We deliver robust, cutting-edge technology that helps international bookmakers and lottery operators maximise performance across trading and marketing.

Our range of sportsbook management services, including partial or complete automation of trading function, the biggest range of pre-match and in-play betting markets in the sector and UX design, are renowned for helping operators increase operational efficiency, drive turnover and increase margins.

Betgenius also leads the way in the provision of integrated customer marketing. From acquisition and player life-cycle management to reactivation and CRM tools, we offer everything a sportsbook operator needs to attract, retain and engage customers.

Headquartered in London and with offices in Tallinn, Sofia and Melbourne, Betgenius prides itself on being a trusted partner to the sports betting sector.

We are a part of Genius Sports. For information on career opportunities at the company, please visit the Careers page on the Genius Sports website.


Betgenius works with more than 150 leading sportsbook operators in regulated territories all over the world. We pride ourselves on offering a personal service to all our partners and our high levels of probity have seen us become the go-to supplier of data for licensed bookmakers globally.

William Hill
Danske Spil
Liga Stavok
Paddy Power
Sky Bet
Bet 365