Sports betting. Better.

For 15 years, Betgenius' cutting-edge technology has helped leading bookmakers and lottery operators all over the world maximise performance across sportsbook trading and marketing

 

Sportsbook Management

By helping our partners streamline their sportsbook operations and get the most out of their existing resources, Betgenius drives turnover and increases margins better than anyone else in the business

300K

Events Covered Each Year

We give sportsbook operators access to every event across more than 20 major sports

Unmatched depth

150+

Partners Worldwide

We are the go-to provider of sportsbook data services for regulated operators all over the world

Trusted Partner

400

Highly Trained Traders

Our high-tech operation in Tallinn, Estonia is powered by a vastly experienced team of live sports traders

Expertise

No.1

For In-play

Our live data is proven to be the fastest and most accurate in the sports betting market

Fast and Accurate

 

Sportsbook Management

PreMatch Manager

Tap into a fully or partially automated pre-match trading platform hosting the widest range of sports events available anywhere in the industry

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Sportsbook Management

InPlay Manager

Our highly configurable, fully automated trading platform hosts more than 150,000 live events per year including exclusive content across more than 20 key sports

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Sportsbook Management

Racing Manager

Remove the need for a resource-heavy and expensive manual odds compilation and trading of horse and greyhound racing prices with Betgenius' fully automated Racing Manager solution

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Sportsbook Management

eSports

Our comprehensive pre-match and in-play eSports betting product gives Betgenius partners instant access to a rapidly growing revenue stream

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User Experience

Betgenius offers a range of user experience and customer engagement tools, ranging from full sportsbook presentation to dynamic in-play applications designed to help our partners drive engagement and retention and maximise lifetime value

 

Digital Marketing

From acquisition and player life-cycle management to reactivation and CRM tools, Betgenius offers everything a sportsbook operator needs to economically attract, retain and engage customers

No.1

In iGaming Sector

Our service is designed specifically for the online betting and gaming sector

True experts

12BN

Impressions Per Month

Our clients rely on us to serve billions of personalised real-time ads all over the world

Unmatched scale

300%

increase in conversion rates

Place live odds or progressive jackpots directly into banners for maximum impact

Proven success

 

Digital Marketing

Ad serving

Incorporate live odds and real-time data into adverts and benefit from up to a 400% uplift in conversion rates

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Digital Marketing

Programmatic

Combining a data-driven optimisation approach and strategic private marketplace deals, Betgenius provides a scalable acquisition and retention channel to sportsbooks of any size

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Digital Marketing

Dynamic Creative Optimisation

By delivering customised content in real-time to targeted audience segments, Betgenius is able to automate messaging and maximise the efficiency of spend

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Digital Marketing

Data Management Platform

Betgenius helps operators enrich their CRM segment data with real-time betting information to engage with customers in an automated, but personalised, way

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Digital Marketing

Betslip Retargeting

Betgenius’ award winning technology targets bet slip abandoners with real time messages based on their individual betting preferences

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