News

Betgenius lands long-term deal as Codere’s primary trading supplier

Author:  Tom Washington
Operator will harness Betgenius’ cutting-edge automated InPlay and PreMatch trading tools

Betgenius, the leading supplier of sophisticated sportsbook technology to regulated bookmakers and lotteries, has signed a major agreement with global operator Codere to become its preferred provider of pre-match and in-play trading.

The new long-term deal sees Codere, which has a major retail and online presence in Spain, Italy and Latin American markets, using Betgenius for in-play football, in-play tennis and pre-match events.

Peter Lucas, Trading Director at Codere, said: “As we grow our presence in regulated markets across the world, we are delighted to secure a long-term relationship with Betgenius to expand our in-play and pre-match trading capabilities. Betgenius’ reliable and wide-ranging service was the obvious choice to help us offer the best experience possible to customers.”

Matt Stephenson, Business Development Director at Betgenius, said: “Codere is an operator of the highest calibre and Betgenius is hugely proud to be selected as its primary provider of trading services. This partnership is a great example of our flexible and bespoke service in action, and we look forward to being a vital part in its future success.”

Betgenius’ cutting-edge automated InPlay and PreMatch tools allow sportsbook operators to partially or fully outsource their trading function, offering hundreds of thousands of markets across all major sports.