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SkyBet.it selects Betgenius for high-impact marketing push

Author:  George Smith
Italian operator aims to boost engagement and cut CPAs with targeted, dynamic marketing push
Betgenius has partnered with SkyBet.it to provide contextual advertising via Sky Sports Italia

Betgenius, the leading supplier of sophisticated sportsbook technology to regulated bookmakers and lotteries, has struck a major deal with SkyBet.it to boost engagement and cut acquisition costs by offering a truly contextual advertising experience via its digital partner, Sky Sport Italia.

For the first time, visitors to the Sky Sport Italia site will be delivered relevant betting suggestions being offered by SkyBet.it, based on the exact content they are viewing across the site’s entire football coverage.

Davide Magni, Media and Partnership Manager at SkyBet.it, said: “At Sky Bet, we are committed to offering a superior experience to our customers. We think that this deal will help us boost our acquisition and, even more, increase customer retention through the provision of relevant information and added value.”

Betgenius’ advertising creative is driven by real-time sports data, allowing its partners to display dynamic content such as live scores and odds within banners and widgets.

Jack Davison, Managing Director at Betgenius, said: “This deal is another example of how Betgenius creates innovative digital marketing solutions that boost engagement and drive down acquisition costs. Highly targeted, relevant marketing is very much the future and we are excited to partner SkyBet.it to help grow its sportsbook with this service.”