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Betclic grows in-play offering with Betgenius deal

Author:  Tom Washington
Betgenius becomes primary supplier of in-play trading for Betclic and Expekt

Betgenius, the leading supplier of sophisticated sportsbook data and services to regulated bookmakers and lotteries, has been selected by pan-European operator Betclic Everest Group to become its primary provider of in-play trading for both its Betclic and Expekt brands.

The three-year deal, which commenced earlier this month, will see Betgenius provide more than 130,000 in-play events per annum across all Betclic and Expekt brands and territories.

Betclic Everest Group has been a leading operator in the European sports betting sector for over a decade, offering millions of customers in the likes of France, Belgium, Portugal and Italy a first-class online betting experience.

Headquartered in London, Betgenius offers the industry’s fastest and most accurate pre-match and in-play data on more than 300,000 sporting events each year, across over 25 sports.

Jack Davison, Managing Director at Betgenius, said: “We are constantly growing and improving our offering to be able to service the most ambitious and demanding of customers. Our deal with Betclic Everest Group – a recognised pan-European heavyweight of the industry – consolidates our position as the provider of the highest quality in-play trading services in the market.”

Pascal Brouet, Product and Innovation Director at Betclic, said: “As part of our product strategy, we are always aiming to increase our offer to the benefit of our punters. Automation of sports in-play is one of the key areas to achieve this goal. Our clients will be able to bet on more than 130,000 in-play events a year. This doubles our live football events and multiplies our live basketball coverage by four. The partnership with Betgenius – thanks to its professional expertise – as well as all our latest and future innovations, will strengthen our leading position in sports betting industry.”