League of Legends World Championships to be biggest eSports betting event on record

Author:  Tom Washington
Betgenius ramps-up in-play offering ahead of tournament, starting 29 September

The upcoming League of Legends (LoL) World Championships are set to be the biggest regulated eSports betting event on record, according to Betgenius’ Head of eSports Moritz Maurer.

Beginning on 29 September, this year’s World Championships will see 16 teams fighting out for one of the most prestigious titles in the game as well as the small matter of $2,130,000 in prize money.

Over 60 million people play LoL on a monthly basis while 334 million viewers tuned into last year’s event.

In the run-up to the event, sportsbook data specialist Betgenius has reinforced its reputation as the most innovative eSports supplier on the market.

Betgenius is introducing a raft of new markets in time for the tournament, taking their total offering to over 50 per map. As well as their core offering, Betgenius provides map-specific markets which revolve around in-game objectives that can be altered depending on the game.

Maurer estimates that as much as $80m could be wagered on the LoL World Championships with legal, regulated bookmakers.

“This year’s League of Legends World Championships are a hugely exciting opportunity for all within the eSports betting industry and are set to be a watershed moment in terms of betting turnover,” he added.

“eSports betting must match the high octane nature of the sport and Betgenius’ offering reflects this with several quick-fire markets which look to constantly engage customers across in-play as well as pre-match.”