Racecourse Media Group (parent company of Racing UK) and Betgenius have signed an exclusive partnership to provide a premier end-to-end service for online bookmakers, which will maximise distribution of Racing UK horseracing content to new international markets across the globe.
Betgenius has been granted the rights to distribute Racing UK streaming pictures and data for both online and mobile fixed odds betting to new and emerging territories in Europe, South America, Asia and Africa.
The live pictures will be packaged alongside an end-to-end automated horseracing trading solution built using Betgenius’ sophisticated software. This will allow Betgenius’ sportsbook clients to offer their customers an unrivalled horseracing product. The content will cover many of the world’s most elite race events, including those from Ascot, Cheltenham, Epsom, and Goodwood.
Richard FitzGerald, CEO of RMG, said: “We’re delighted to team up with Betgenius, who have set the pace in terms of innovation and customer service when it comes to supplying simplified end-to-end betting propositions. We’re very much looking forward to working with the provider in showcasing the best of British racing to as wide a global audience as possible.”
Mark Locke, Betgenius CEO, said: “I’m delighted to announce this exciting partnership with Racecourse Media Group. Betgenius always looks to create innovative partnerships to deliver original products.
“Many international markets have been unable to exploit the true value of UK horseracing as a product. While the pictures were available, the local expertise and technology to trade these events has sometimes been lacking. Betgenius’ end-to-end, horseracing trading solution removes barriers that previously existed for our customers to adopt this great betting product.”